BE SIMPLIFYBE SIMPLIFY

Content · Ads · Websites

Get people to buy more.

Reels that stop the scroll, ads that bring in messages and a website that turns visits into clients. One team, based in Medellín.

01

Content

Reels, stories and posts with our own scripts, made so your audience sticks around and asks.

02

Ads

Instagram and Facebook campaigns that end in a WhatsApp conversation, not a like.

NEW

03

Websites

Custom-built, fast on mobile and wired to your WhatsApp and ads, so visits turn into clients.

Websites · new

Your website, coming together as you scroll.

  1. 01Brief: what you sell and to whom
  2. 02A structure built to sell
  3. 03Design with your brand
  4. 04Live, wired to WhatsApp and your ads
your-business.com
DRAFT

Live roster · 6 in-house faces

These aren't influencers we hire. They're ours.

Six archetypes covering everything from the accessible cool kid to Gen-Z subculture, from athletic wellness to conceptual editorial. We match the one who best speaks to your brand — not the other way around.

Camilo — Accessible urban / Youth fashion

01 / 06

The cool kid next door (mainstream)

Accessible urban / Youth fashion

Camilo

“Own personality, natural camera, style that doesn't repeat. Urban UGC for brands that want to connect with today's cool kid.”

Ideal brands

Youth fashion, mid-tier sneakers, mass consumer urban, clubs, lifestyle apps.

Meet the full roster below

In-house UGC roster · 6 archetypes

Six in-house faces. We don't hire them. We direct them.

We don't sell loose creators: we sell the roster. Six archetypes covering everything from the accessible cool kid to Gen-Z subculture, from athletic wellness to conceptual editorial. We match the creator to your brand — not the other way around.

Available this month · Monthly production with our own creators. No talent agencies, no per-reel fees, no endless back-and-forth.

Male axis

From accessible to subcultural

Camilo

28

The cool kid next door (mainstream)

“Own personality, natural camera, style that doesn't repeat. Urban UGC for brands that want to connect with today's cool kid.”

Extroverted by nature, he lives on camera with ease and imprints his own personality on every brand. His strength: fashion, lifestyle products, and nightlife.

Fashion & streetwearLifestyle productsClubs & nightlifeUrban editorial

Ideal brands

Youth fashion, mid-tier sneakers, mass consumer urban, clubs, lifestyle apps.

Gallery

Hover for bio →

Erik

28

The guy you'd want to be (aspirational premium)

“Magnetism, status, and visual storytelling. The face for brands that need to sell aspiration and desire.”

Celebrity energy, magnetic and mysterious. Not the relatable guy: the face that sells desire and status. Cinematic content with polished production.

Luxury streetwearJewelry & watchesMen's fragrancesPremium spiritsTattoos & urban culture

Ideal brands

Hip-hop, men's jewelry, premium fragrances, whisky, high-end sneakers, VIP events.

Gallery

Hover for bio →

Steven

25

The subculture guy (Gen-Z authentic)

“Subculture, not catwalk. The authentic voice for brands that want to enter the Gen-Z ecosystem without sounding like a campaign.”

The youngest of the roster. Y2K rebel vibe with Gen-Z nostalgic references. Speaks from subculture, not from the runway. Lives in TikTok and the underground music ecosystem.

Underground streetwearCollab sneakersMusic (hyperpop, trap, indie)Piercings & body modsGaming & festivals

Ideal brands

Alt-fashion (Corteiz, Jaded London), energy drinks, underground sneakers, gaming gear, festivals, Gen-Z apps.

Gallery

Hover for bio →

Female axis

From niche to concept

Sofia

25

Pure wellness specialist (audience inside the niche)

“Movement. Care. Consistency. The authentic voice for brands that bet on real wellness.”

Her day-to-day revolves around well-being: training, conscious nutrition, personal care. Connects with audiences looking for real, healthy, aspirational references — without going extreme.

Fitness & sportPilates & wellnessNatural skincareHealthy nutrition

Ideal brands

Activewear, pilates studios, sports supplementation, healthy food, natural skincare, gyms.

Gallery

Hover for bio →

Jessica

27

Beauty specialist with segmented audience

“Every detail counts. The voice for beauty brands that need someone who lives the product, not just shows it.”

Obsessed with aesthetic detail. Her real passion for looking and feeling good translates to honest, detailed, highly visual content.

Skincare & routinesAesthetics & proceduresMakeup & trendsWomen's fashionProduct reviews

Ideal brands

Premium skincare, makeup, aesthetic clinics, dermocosmetics, beauty salons, jewelry.

Gallery

Hover for bio →

Nikol

27

Horizontal piece: adapts to multiple creative concepts

“One identity, infinite versions. The creative piece for brands that need more than homemade UGC: visual storytelling with character.”

What defines her isn't a single style but her ability to transform while keeping identity. Goes from Y2K rebel to high-fashion editorial, to natural skincare girl, to cyber-futurist — her freckles sell authenticity without losing the editorial edge.

Fashion & accessoriesEyewear & jewelryReal-skin skincareConceptual campaignsY2K/retro trends

Ideal brands

Strong art-direction brands, eyewear, jewelry, unisex fragrances, lookbooks, cultural events.

Gallery

Hover for bio →

Strategic pairings

When a brand wants to attack more than one segment, we combine creators. Few agencies offer archetype pairings — it's our strong card.

Camilo + Sofia

Mainstream activewear

Erik + Jessica

Unisex premium fragrance

Steven + Nikol

Alt-fashion or music festival

Sofia + Jessica

Wellness with beauty extensions

Erik + Camilo

Streetwear: luxury and accessible

Male trio

Fashion campaign with age segmentation

Open kitchen

A real week at Simplify, not a PDF.

Other agencies hand you a plan. We hand you a published week. This is what happens with your brand every day when you work with us — no mystery, no 'we are in production' that drags on forever.

Monday

Analysis

We review what published

Real weekend metrics, which reels broke the scroll, which ads stopped working. 30 min, not 3 hours.

Tuesday

Production

Production + new hooks

We produce 3-4 new pieces. Fresh hooks based on what Monday taught us.

Wednesday

Delivery

Your first reel of the week is live

We approve in the morning with you, it ships to feed/reels that same afternoon. Zero two-week waits for 'approval'.

Thursday

Ads

We tune active campaigns

Budget up on what works, paused on what does not. Every peso of your ad spend defended daily, not once a month.

Friday

Report

Honest recap, not a PDF

3-minute WhatsApp voice note: what happened, what moved sales, what we will try next week. No slides, no upsell.

If you are wondering why other agencies do not show this — it is because it does not happen. They bill hours that do not produce and report at month-end with dressed-up metrics.

How we work

Three steps. No mystery.

We audit your brand

We map what your brand says today, what your competitors say, and what your customers search for. Output: a 1-page diagnosis, not a 40-page deck.

We design the strategy

We define the 3-5 angles that will drive sales for YOUR service. We don't copy what works for other industries.

We produce and ship

Posts, stories, reels, and ads — week after week, with monthly reviews and adjustments based on what actually moved the needle.

Two packages. Built for your stage.

Start with the plan that makes sense today. Grow when you're ready.

Every service business is different. We adapt each package to your moment — these are the foundations.

Simplify Presence

Your brand active and consistent — without you having to think about it.

$605USD / month
  • Strategy and content planning
  • Feed posts on Instagram + Facebook
  • Weekly stories
  • Monthly review
I want Simplify Presence →
Most popular

Simplify Growth

Presence + production + ads. Built to grow sales, not just followers.

$870USD / month
  • Strategy aligned to your goals
  • 3 weekly posts on Instagram + Facebook (feed)
  • 9 weekly stories
  • 2 monthly review meetings
  • Meta Ads management on Instagram + Facebook
  • 1 monthly audiovisual session
  • 10 monthly reels
I want Simplify Growth →

Want to talk?

Tell us about your business. In the first call we'll tell you whether we can help — no commitment.

Message us on WhatsApp →